Vibrant Willys Coupe at Barrett-Jackson

Willys-Overland Motors produced the Willys Americar from 1937 to 1942 – either as sedans, coupes, station wagons or pickup trucks.

The coupe version is very popular with the hot rod set, and this beautiful 1941 Willys Custom Coupe wears vibrant metallic pearl and royal ruby pearl paint. With extensive chroming from front to back, this car sparkled under the lights at Barrett-Jackson Scottsdale in January 2016.

Willys-Overland’s biggest claim to fame is the famous 4×4 “Willys” which was chosen by the War Department as its light utility vehicle of choice. The “Jeep”, as it would become known, was based on the original Bantam design of the Willys company.

A Willys Americar would have cost about $630 in the early 1940’s. As a hot rod, this one sold in 2016 for $80,300. In 2015, the same car sold at Barrett Jackson in Las Vegas for $110,000. What goes up, must come down, they say…

Have you ever taken a big ‘hit’ when you sold a car?

This week’s WordPress Photo Challenge is Vibrant