I give my blog a make-over now and then. (WordPress.com has so many themes to try). When I test drive a new one, I ask a few friends to let me know what their browser thinks of the change. Does my blog load fairly fast on their computer, phone or other device? Can they read the blog easily? Does anything seem to be ‘broken’?
Why does speed matter?
We might live in a fast paced world, but our internet connections vary from rabbit to turtle. I sometimes have a frog connection – fast leaps alternating with “really, you’ve stopped completely!?” pauses. A fast website loads completely in my browser while my frog is leaping. I can read the site while my frog has stopped to admire the scenery. A slow website doesn’t load completely during the leaps. I often get tired of waiting and abandon the site.
Apparently search engines also use load speed as one of the factors in search ranking. You can test the speed of your site with a free tool called Pingdom Website Speed Test. The test will tell you how fast your site is. If you scroll down their page, you will be able to see exactly what is slowing your site down.
If you click the Home button on my menu above, you can check my new landing page. According to Pingdom my Performance Grade is 90 and it loads faster than 83% of sites tested from New York City.
How does your Home Page compare?
One way to speed up your site – reduce the size of your images
Your theme choice dictates the size your images will display. Resize your images to match your theme – your images will then be the best the theme can offer AND the fastest to deliver to your readers.
The original of this frog photo was 2756 px by 1991 px with a size of 2.82 MB. The content width for this theme (default post) is, however, only 640 px. (I’ve been using a maximum image size of 700 px for quite a few years).
As you can see, the frog photo on the bottom is of no better quality than the photo above it, but it takes up more space in your WordPress account. If I had uploaded the full size photo, it would have taken a lot longer to load, and would not have looked appreciably better than the smaller size photos.
Is your font choice working for or against you?
Speaking of size, is your font large enough to be read easily? What about colour? Dark text on a light background is easy to read. Light text on a dark background is harder to read. Check your site on a computer, a tablet and a phone. How readable is it?
If you a Frog Lover
The frog in the photo is a Northern Leopard Frog. They are no longer common in Alberta, though we often used to see them at the cabin.